arimitaly.com
An editorial first impression
A full-bleed atelier photograph, a calm serif headline, and a scrolling brand strip set the tone of an Italian luxury label before a single product appears.
Case Study - Luxury Ecommerce Boutique
ARIM
A bilingual silk scarf boutique with its own owner admin panel.
ARIM brings Italian pure silk and silk satin scarves, made by AMIRCO, to customers across Lebanon. We designed and built the storefront, the admin panel, and the database and image storage behind it: English and Arabic browsing, product videos, and order requests ready to confirm on WhatsApp.
arimitaly.com
Boutique Storefront
Built a refined ecommerce experience for Italian silk scarves, from homepage storytelling to cart and order request.
English and Arabic
A full right-to-left Arabic version of the shop, with names and descriptions that can be written in either language.
Owner Admin Panel
Products, orders, homepage content, and settings that the store owner manages without a developer.
Inside the experience
arimitaly.com
Photography-led categories
Pure Silk, Silk Satin, and Solid Pure Silk are presented as tall image tiles so visitors choose by look and feel, not by a list.
arimitaly.com
Quiet product cards
Minimal cards with a New badge, price, and a discreet inline Add button keep the catalogue calm and let the scarves do the talking.
arimitaly.com
A filterable catalogue
Category, brand, size, colour, and price filters with sorting, all driven by the live catalogue the owner edits in the admin panel.
arimitaly.com
Photos, video, and clear choices
A gallery with thumbnails, size and colour selection, stock status, and related pieces. Product videos show a still frame and only download when tapped.
arimitaly.com
An order request, not a payment wall
Customers send delivery details and the team confirms personally. Prices are re-checked on the server, and the confirmation opens a ready-written WhatsApp message.
Arabic is a first-class language
One tap switches the whole shop between English and Arabic, and the choice is remembered. Phones set to Arabic open in Arabic. The layout flips right-to-left with Amiri and Tajawal type, and product and category names can be written in either language.
arimitaly.com
arimitaly.com
Just as polished on a phone
Customer path
Visitors move from brand story to product to a confirmed order without an online payment step.
01
Discover the Label
02
Browse a Collection
03
Add to Bag
04
Confirm on WhatsApp
The owner runs the boutique
The admin area is private to the client, so it is described here rather than shown.
Products and videos
Add scarves with photos and short videos, bilingual names, sizes, colours, prices, and stock. Photos up to 15 MB and videos up to 25 MB are checked in the browser and again on the server.
Homepage and brand
Edit the hero text and photos, with separate phone and tablet images, a moving top banner, footer text, and optional background music with a mute button.
Orders
Every order request lands in the admin with its items and delivery details, and the owner moves it through statuses as the team confirms it.
Mailing list and account
Collect subscribers from the footer, and let the owner change the admin username and password without touching code.
Built with
React 19TypeScriptTanStack StartTanStack QueryTailwind CSS v4Neon Postgres
Under the hood
Prices come from the database at checkout, so a customer cannot change what they pay from the browser.
Photos and videos upload straight from the browser to cloud storage, so large phone files avoid serverless request limits.
The admin password is hashed with scrypt, and sessions use a signed, httpOnly cookie.
Video still frames are generated in the browser at upload time, keeping product pages light.
Delivery scope
Responsive storefront in English and Arabic (RTL)
Catalogue with filters, photos, and product video
Order request checkout with WhatsApp confirmation
Owner admin for products, orders, and homepage
Neon Postgres database and cloud image storage backend
Content stays editable
New scarves, prices, hero photos, and banner text go live from the admin panel, so ARIM can keep the boutique fresh season after season without a code update.
Available for new partnerships